KUALA LUMPUR, 27 OCTOBER 2016 – This week’s Sime Darby LPGA Malaysia will continue to break new ground in Asian event broadcasting, when it airs the 2016 edition of Live@SimeDarbyLPGA Malaysia to a global audience of millions.
Available in Malaysia and around the world via Fox Sports 3 Asia; Astro Golf Channel; sportle.tv; livestream.com; LPGA.com, and simedarbylpgamalaysia.com, the new 90 minute programme will air from 9.30am to 11am from Thursday 27th to Sunday 30th October, providing viewers with an exclusive behind-the-scenes look at the prestigious LPGA event prior to the start of the main broadcast feed at 11.00am local time.
Produced by IMG Productions, the broadcast continues to embrace the digital age of broadcast and the tournament’s #WomenWithDrive philosophy, featuring a mix of glamour, high fashion, music, food, tips from the pros, interviews and plenty of fun, as Executive Producer of IMG Productions Michael O’Dwyer explained:
“Last year’s Live@ broke new ground for golf broadcasting in Asia. This year we aim to build on the success of that with a number of new features. Our broadcast philosophy is to Embrace, Engage, Educate and Entertain and we see Live@ as a great opportunity to bring audiences around the world closer to the action, the entertainment and the stars of the game and showcase golf in a way that it is rarely seen on television and online. I’d like to extend our thanks to our broadcast partners around the world - I’m sure golf fans will enjoy it.”
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