LPGA looks to utilize Umbel’s platforms to broaden fan base and enhance global reach
DAYTONA BEACH, Fla., March. 6, 2018 – The Ladies Professional Golf Association (LPGA) announced today that Umbel, an innovative company that specializes in highly targeted marketing campaigns and fan engagement, has been named an Official Marketing Partner.
Umbel will help the LPGA analyze fan behavior and brand affinities, and will also assist in formulating revenue-driving campaigns during the 2018 LPGA Tour season.
"We're excited to work with the LPGA in understanding, reaching and delighting their global fan base," said Natasha Morgan, Vice President of Marketing, Umbel. "Umbel is committed to continuing to help world-class organizations tap into and take action on unprecedented amounts of fan data."
The partnership will also include some on-site hospitality and digital awareness on LPGA.com, as well as involvement at some of the LPGA’s women's leadership summits throughout the year.
“We are thrilled to have Umbel on board as part of the LPGA family and we look forward to utilizing their platforms to broaden our fan base and enhance our global reach,” said Kelly Hyne, the LPGA’s Senior Vice President of Strategic Partnerships.