For elite players like Cristie Kerr, simply being good isn’t enough.

Yani Tseng is the most marketable female athlete in the world, according to a recent listing by SportsProMedia. Tseng is rated 10th in the annual listing of the top 50 most marketable athletes, with positions one through nine men. It was the 23-year-old Tseng’s first time in the ranking.

LPGA Commissioner Mike Whan sat down with Rick Horrow on Bloomberg TV’s Sportfolio on Wednesday to discuss the growth of the LPGA, the Tour’s approach to corporate partnership, Lexi Thompson as a rookie, and the state of his own golf game.

Tune in to Bloomberg TV tonight at 9 p.m. Eastern to see LPGA Commissioner Mike Whan on Sportfolio, the weekly sports business show hosted by Rick Horrow on Bloomberg Television.